INTEGRATED CAMPAIGNSCONTENT STRATEGY
- Content strategy
- Content Marketing Framework
- Customer persona development
- Content maps
- Integrated campaign planning (framework & coaching)
FRAMEWORKThe content marketing framework follows a tried and tested workflow process:
Experienced development of ‘360 degree’ integrated content strategy.
Thorough integrated campaign planning.
Creation of content in multiple formats that engages with target audiences.
Management & Scheduling
Managing and overseeing campaign scheduling and calendar.
Publishing & distribution
Formatting & distribution of content across all relevant channels.
Measuring and interpreting results and insights of content marketing.
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