ecommerce

IFFLEY ROAD

Iffley Road’s founders believe there is a space in the runwear market for more stylish apparel. I helped transform their e-commerce experience, develop an integrated marketing strategy and multi-channel content strategy to drive growth.

OVERVIEW

Iffley Road is a premium British crafted runwear brand founded by running enthusiasts. They wanted to take their business to the next level of growth. We helped transform their e-commerce experience, developed an integrated marketing strategy to drive growth and introduced a rapid and iterative agile marketing process.

SOLUTION

  • Replatform their existing ecommerce platform with a new solution that was easy to use, scalable and future-proofed
  • Customer experience improvements to their website
  • Review of brand positioning, ensuring brand alignment and that key messages were communicated better
  • Refreshed their email marketing
  • Developed and help implement a data-driven agile and integrated digital marketing strategy
  • Developed Content Strategy
  • Planned campaigns across multiple channels to drive new business and build customer relationships

PROJECT INFO.

CLIENT
Iffley Road – British Crafted Runwear
SECTOR
  • Runwear
  • Luxury Retail
SERVICES
  • Digital Strategy
  • Brand
  • E-Commerce
  • Agile Marketing
  • Content Strategy
  • Campaign Planning
  • Blogger Outreach
  • UX & CRO (incl. usability studies)
  • Customer Service Design
YEAR
2016/2017/2018

ECOMMERCE

REPLATFORMING

ECOMMERCE WEBSITE

Replatform their existing e-commerce solution with an e-commerce platform that was easy to use, scalable and future-proofed.

SOCIAL

INTEGRATED

SOCIAL SHOPPING

Creating a ‘joined-up’ multi-channel customer experience.

EMAIL

EMAIL MARKETING

Integrated email marketing strategy including newsletters, content marketing and customer lifecycle automations.

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Testimonial

“Johnny helped us transform not just our website but our whole way of thinking about social media, marketing and digital PR. Johnny brings a rare combination of practical technical skills and strategic thinking. He and his team are always energetic and focused on achieving the very best for our brand. We are thrilled with the results and I cannot recommend Johnny more highly.”

INTEGRATED CAMPAIGNS

CONTENT STRATEGY

Integrate a content marketing framework into your marketing process to ideate, plan, create and co-ordinate data & insight driven integrated campaigns across multiple channels.

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GET IN TOUCH

LONDON
+44 7890 564669
JOHNNY@JOHNNYHAMMOND.CO.UK