INTEGRATED EXPERTISEDIGITAL CONSULTANCY
Whether it’s developing a cohesive digital strategy, ecommerce replatforming or growing your business with iterative ‘growth’ marketing and more, I provide integrated consultancy services to help you with your digital business.
I draw on over 30 years of digital business & marketing expertise to help develop fresh, innovative and coherent digital strategies that answer the client’s challenges, problems and needs.
Very often the presenting problem is not necessarily the root cause of the problem – I work hard to get to the core of a problem to develop effective strategies.
Each strategy has an actionable roadmap with key milestones. I believe that a well thought out digital strategy is at the heart of every successful business.
I help businesses to meet the requirements of the rapidly changing digital economy.
Strategy, growth drivers, improved customer experiences (across multiple touch-points), operational improvements and agile processes are all part of my work to help drive lasting digital transformation for organisations.
GROWTH MARKETINGI specialise in ‘Growth Marketing’ (using agile methodologies and frameworks) to drive growth for clients using a proven agile model and step-by-step framework to discover, prioritise and test new data-driven growth opportunities across the customer lifecycle – including acquisition, activation, revenue, retention and referral.
Unlike traditional marketing, agile marketing is a rapid iterative process, which uses agile methodologies in the context of marketing management.
In 1996, I created the world’s first online shopping assistant and personal web organiser (Taxi Interactive).
Since then, I’ve been actively working with ecommerce businesses to help them select and replatform fit-for-purpose ecommerce platform solutions.
I also help architect the customer journey, optimise customer experience, create 360 degree integrated growth marketing strategies across the customer lifecycle.
With replatforming, I have particular expertise with Shopify.
Develop integrated and cohesive content strategies to engage your customers across multiple-channels.
With years of experience in content, media, marketing and content driven commerce, I develop content strategies that add value to the customer experience.
I work with b2b and b2c clients to develop their content strategy and integrate a content marketing framework into their organisation to plan, create, manage, produce, schedule and evaluate campaigns.
CUSTOMER EXPERIENCEIn the digital economy, creating positive customer experience has never been more important.
Through customer journey mapping, I work with clients to help them optimise their digital touch points and create rewarding and enjoyable journeys for their customers.
I also help architect and wireframe the customer experience; the customer journey and online experience along with the information architecture of the client’s website.
WHAT CLIENTS SAY
“Johnny has helped us transform not just our website but our whole way of thinking about social media, marketing and digital PR…”Claire Kent
“Johnny worked with us for over 2 years helping me to build our Group Management team, integrate new divisions of the business, create and implement a global marketing strategy, and build new digital platforms and solutions for our business.”Nick True
GET IN TOUCH
+44 7890 564669