ecommerce

IFFLEY ROAD

Iffley Road’s founders believe there is a space in the runwear market for more stylish apparel. I helped transform their e-commerce experience, develop an integrated marketing strategy and multi-channel content strategy to drive growth.

OVERVIEW

Iffley Road is a premium British crafted runwear brand founded by running enthusiasts. They wanted to take their business to the next level of growth. I helped transform their e-commerce experience, developed an integrated marketing strategy to drive growth and introduced a rapid and iterative agile marketing process.

SOLUTION

Replatform their existing ecommerce platform with a new solution that was easy to use, scalable and future-proofed
Customer experience improvements to their website
Review of brand positioning, ensuring brand alignment and that key messages were communicated better
Refreshed their email marketing
Developed and help implement a data-driven agile and integrated digital marketing strategy
Developed Content Strategy
Planned campaigns across multiple channels to drive new business and build customer relationships

PROJECT INFO.

CLIENT

Iffley Road – British Crafted Runwear

SECTOR

Runwear
Luxury Retail

SERVICES

Digital Strategy
Brand
E-Commerce
Agile Marketing
Content Strategy
Campaign Planning
Blogger Outreach
UX & CRO (incl. usability studies)
Customer Service Design

YEAR

2016/2017/2018

View Site

ECOMMERCE

REPLATFORMING

ECOMMERCE WEBSITE

Replatform their existing e-commerce solution with an e-commerce platform that was easy to use, scalable and future-proofed.

View Site

SOCIAL

INTEGRATED

SOCIAL SHOPPING

Creating a ‘joined-up’ multi-channel customer experience.

EMAIL

EMAIL MARKETING

Integrated email marketing strategy including newsletters, content marketing and customer lifecycle automations.

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Testimonial

“Johnny helped us transform not just our website but our whole way of thinking about social media, marketing and digital PR. Johnny brings a rare combination of practical technical skills and strategic thinking. He and his team are always energetic and focused on achieving the very best for our brand. We are thrilled with the results and I cannot recommend Johnny more highly.”

INTEGRATED CAMPAIGNS

CONTENT STRATEGY

Integrate a content marketing framework into your marketing process to ideate, plan, create and co-ordinate data & insight driven integrated campaigns across multiple channels.