WEBSITE

INZPIRE

I worked with Inzpire to tell their story with the project management of their new website.

OVERVIEW

INZPIRE

Profile

Inzpire is one of the fastest growing defence companies in the UK. The company is an award-winning supplier of defence managed services and cutting-edge mission systems.

Brief

Though an experienced company boasting an impressive portfolio and a promising future, Inzpire felt their website was outdated and did not reflect their current positioning, and success. From content, to key messaging and branding, they wanted a complete refresh. We were brought in to project direct the development of a new website with Firefly Digital.

Solution

SOLUTION

Working with Inzpire’s senior personnel, we began by white boarding Inzpire’s vision and strategy. This informed our work on the key messaging as well as the direction of the website design.

A leading copywriter was subsequently brought in to interview the founders for a new brand story and to streamline and re-focus the initial website copy. An entire re-write was accomplished as a result which produced copy that was more clear and concise, and which conveyed Inzpire’s core values and vision more powerfully.

Alongside the copy, high-impact imagery was shot and produced to replace older stock photography. New photographs of the team were also taken. The website itself was designed and built by Firefly Digital who built it as a ‘responsive’ website to be optimised for desktop, tablet and mobile.